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Practical guides on website monetization, programmatic advertising and buying traffic: how DSPs and SSPs work, which ad formats to choose and how to keep traffic clean.

Ad tech glossary

Website monetization

Complete guide

Website monetization with ads: a complete guide for publishers

How to monetize a website with ads: payment models, ad formats, what affects revenue, ads.txt and consent setup, and the mistakes that cost money.

6 min read

How to monetize a website beyond AdSense

AdSense is a good start, not the only option. How to add other ad networks and formats next to AdSense, stay within policies and measure real gains.

4 min read

How to monetize a video website: preroll, preloader, autoplay and flyroll

The main ways to earn from video on your site: preroll through a VAST tag, preloader for external players, autoplay and flyroll, with the metrics to watch.

4 min read

Popunder ads for publishers: how they work, pros and cons

What a popunder is, why it pays well, how it affects user experience and SEO, and how to set frequency so it earns without driving visitors away.

3 min read

What is ads.txt and how do you set it up?

ads.txt tells buyers which companies may sell your ad inventory. The file format, how to create and check it, ads.txt 1.1 variables and common errors.

3 min read

Header bidding and Prebid explained

What header bidding is, how it differs from the waterfall, how Prebid.js and Prebid Server work, and what publishers should consider before setting it up.

4 min read

Programmatic advertising

Complete guide

Programmatic advertising explained: DSP, SSP and ad exchanges

How programmatic advertising works: what DSPs, SSPs and ad exchanges do, how real-time bidding runs in milliseconds, and the standards that keep it transparent.

6 min read

What is a DSP (demand-side platform)?

A DSP lets advertisers buy ad impressions automatically across many websites. How a demand-side platform works, what targeting it offers and how to choose one.

4 min read

What is an SSP (supply-side platform)?

An SSP helps publishers sell ad space to many buyers at once. How a supply-side platform works, how it raises revenue and what to check before you connect.

4 min read

DSP vs SSP: what is the difference?

DSP vs SSP explained side by side: who uses each platform, what it optimizes for, how they meet in the auction and why some companies run both.

3 min read

What is OpenRTB? How bid requests and responses work

OpenRTB is the standard protocol of real-time bidding. What a bid request and a bid response contain and how versions 2.5, 2.6 and 3.0 differ.

4 min read

sellers.json and SupplyChain (schain): how buyers verify the supply path

What sellers.json and the SupplyChain object are, which fields they contain and how buyers use them with ads.txt to verify the supply path.

4 min read

VAST vs VPAID: what is the difference?

VAST tells a video player which ad to play and what to track; VPAID added interactivity and is being phased out. How both work and what to use today.

4 min read

Buying traffic

Complete guide

How to buy website traffic with a DSP: a guide for advertisers

How to buy quality website traffic: choosing formats and GEOs, setting targeting and CPM bids, tracking conversions, testing and scaling without wasting budget.

4 min read

What is popunder traffic and how do you buy it?

Popunder traffic opens your landing page in a new tab after a user clicks on a publisher's site. How it works, when it converts and how to buy it on CPM.

3 min read

Ad targeting options explained: GEO, platform, OS, browser and retargeting

Ad targeting options in a DSP — country, platform, OS, browser, retargeting and placement lists — and how to combine them without killing volume.

3 min read

Ad fraud: how to check traffic quality and protect your budget

What ad fraud and invalid traffic (IVT) are, the most common schemes, warning signs in your stats and the tools that protect your ad budget.

3 min read

Postback (S2S) conversion tracking: how it works and how to set it up

How server-to-server postback tracking works, why it is more reliable than pixels, how click IDs and macros pass data, and how to set it up step by step.

3 min read