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Preroll video ads with VAST/VPAID

Preroll is a video ad format shown before the video content. It is installed in the content player using VAST/VPAID technology and is suitable when you have access to video ads installation in the player.

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Watch the Preroll demo
Preroll ad format example

How Preroll works

1

Add the VAST/VPAID tag

The publisher adds the Wizads VAST/VPAID tag to the video player.

2

The ad plays first

When a visitor starts a video, the preroll ad is shown before the content.

3

The content follows

After the ad, the video content starts as usual.

Why choose Preroll

  • Instant impact
  • Increased engagement duration
  • Improves brand awareness
  • Standard VAST/VPAID integration

How to add Preroll to your website

Add the Wizads VAST/VPAID tag to your video player. If video ads cannot be installed in your player, use Preloader instead.

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Preroll for advertisers and publishers

For advertisers

  • CPM pricing
  • Targeting by country, platform, OS, browser and retargeting
  • Postback (S2S) conversion tracking
  • Self-serve DSP or campaigns managed by your personal manager
  • Own anti-bot and anti-fraud filtering
Start as Advertiser More for advertisers

For publishers

  • Paid for every impression (CPM)
  • Unlimited impressions per user
  • Integration via VAST/VPAID tag
  • Compatible with Google AdSense and other ad networks
  • From 1,000 unique visitors per day, moderation within 24 hours
Start as Publisher More for publishers

Frequently asked questions

Everything about Preroll ads in the Wizads network

Preroll FAQ

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Preroll is a video ad shown before the video content starts. It is installed directly in the content player.

Wizads preroll is installed in the content player using VAST/VPAID: the publisher adds the Wizads VAST/VPAID tag to the player.

Use the Preloader format. It covers an external (CDN) or embedded player and plays an ad before the video, without any changes inside the player.

Wizads pays publishers on the CPM model for every ad impression, with unlimited impressions per user.

Other ad formats

Combine formats to get more from your traffic

Preloader

Video ads for embedded and external (CDN) players, shown before the content.

Learn more

Autoplay

Video ads that start automatically when the page loads, with high visibility and CTR.

Learn more

Flyroll

A sticky player that keeps the video ad in view while the visitor scrolls.

Learn more

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Questions?

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